Strategic marketing leader based in Edmonton, Alberta, with 20+ years of experience building high-performing teams, creating integrated marketing strategies and exploring the intersection of creativity, technology and organizational culture.
Data & Analytics
An ongoing data project exploring whether NHL referees call the game differently when the stakes are highest — and what the numbers actually show.
Jun 2026
What can AI tools really do?With some newfound free time I've been learning more about AI tools and experimenting with what is possible.