Hi, I'm Tim

Strategic marketing leader based in Edmonton, Alberta, with 20+ years of experience building high-performing teams, creating integrated marketing strategies and exploring the intersection of creativity, technology and organizational culture.

Projects

Data & Analytics

Do NHL Referees Put the Whistle Away When It Matters Most?

An ongoing data project exploring whether NHL referees call the game differently when the stakes are highest — and what the numbers actually show.

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Writing

Jun 2026

Use your words

No SQL. No HTML. No JavaScript. Just plain language — and the site updates itself.

Jun 2026

What can AI tools really do?

With some newfound free time I've been learning more about AI tools and experimenting with what is possible.

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