Strategic marketing leader based in Edmonton, Alberta, with 20+ years of experience building high-performing teams, creating integrated marketing strategies and exploring the intersection of creativity, technology and organizational culture.
Data & Analytics
An ongoing data project exploring whether NHL referees call the game differently when the stakes are highest — and what the numbers actually show.
June 16, 2026
Smart guy. Not so smart production.Good content. Terrible production. Let the slides breathe.
June 15, 2026
I need a heroI'm holding out for a hero. Actually, it's just a change to the hero section on the homepage.
June 15, 2026
Proof of ConceptUpdating a website should be quick and easy. Like adding this note from my iPhone via Claude.