Strategic digital and marketing leader based in Edmonton, Alberta, with 20+ years of experience building high-performing teams, creating integrated marketing strategies and exploring the intersection of creativity, technology and organizational culture.
Product & Development
A band rehearsal web app for managing songs, chord charts and setlists — with an AI-powered chord chart importer and three view modes for performance.
Data & Analytics
An ongoing data project exploring whether NHL referees call the game differently when the stakes are highest — and what the numbers actually show.
June 22, 2026
I built an app.Had an idea on my phone. Opened Claude. An hour later, BandBook was running.
June 17, 2026
Cowork is your new coworkerUpdating a website shouldn't require technical know-how or a ticket to someone else. What if you could just do it yourself?