Strategic marketing leader based in Edmonton, Alberta, with 20+ years of experience building high-performing teams, creating integrated marketing strategies and exploring the intersection of creativity, technology and organizational culture.
Data & Analytics
An ongoing data project exploring whether NHL referees call the game differently when the stakes are highest — and what the numbers actually show.
June 17, 2026
What's under the hood?When you don't know what's going on under the hood, you can go down some frustrating paths.
June 17, 2026
Cowork is your new coworkerUpdating a website shouldn't require technical know-how or a ticket to someone else. What if you could just do it yourself?