Tim Schneider

I'm a strategic digital and marketing leader based in Edmonton, Alberta, with 20+ years of experience building teams and creating work that makes organizations better known and better understood.

Most of my career has been at a large post-secondary institution, where I spent over two decades growing from a web coordinator into a director-level role leading a 38-person multidisciplinary team spanning creative services, digital strategy, content, web development and marketing operations. I built that team from the ground up — starting with six people — and I'm proud that the culture we created together was one people genuinely wanted to be part of.

My work spans the full range of marketing — from national brand campaigns with broadcast television, out-of-home and digital components, to the systems and infrastructure that make good marketing possible at scale. I've led digital transformation initiatives, introduced data and analytics culture into communications decision-making and secured institutional funding for programs that moved the organization forward.

I believe people do their best work when they feel supported, valued and included. That belief shapes how I lead, how I build teams and how I think about the organizations I work with.

Experience

Almost all of my career has been at a large post-secondary institution — a complex, multi-unit non-profit where I joined in 2000 as a web coordinator and spent the next 26 years growing into progressively senior roles — from managing web services and building out a digital analytics practice, to leading the institution's digital strategy, and ultimately directing a 38-person multidisciplinary team spanning creative services, marketing operations, web development, content strategy and digital strategy. Along the way I led the team that produced national brand campaigns with broadcast television and out-of-home components, secured $3.6M in institutional funding for a Digital Transformation Program, introduced a data and analytics culture into marketing decision-making and built a team environment that people genuinely wanted to be part of. I managed a $4–5M annual budget, served as a strategic advisor to senior leadership and oversaw creative output ranging from tactical day-to-day requests to major integrated campaigns.

A significant part of my work has been building analytics practice from the ground up — establishing frameworks for data collection, measurement and reporting, and connecting performance insights to marketing and communications decision-making. I introduced a digital analytics culture at a time when most marketing decisions were made on instinct and over time helped shift that toward a discipline grounded in evidence. That work extended into GA4, BigQuery and the kind of closed-loop reporting where content performance feeds directly back into strategy.